Well, I’ve been pretty quiet lately. As usual, that means one of two things: either the police have finally caught up to me, or I’ve got a new book out. Luckily for me, it’s the latter: Reapers, the newest book in my post-apocalyptic Breakers series. In it, a hunt for a missing person leads former agent Ellie Colson through the wastelands of New York State–and right into the middle of an explosive gang war.
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“Oh,” you say. “That’s nice, but that’s the fourth book in a series, and I like to start at the beginning.” Yes, I can see how that would be a problem.. but hey wait what’s this??
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“Yeah, but a set that fine must cost like two million dollars.” It sure looks like it! But for the next few days, it’s just $0.99.
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For the writers out there, this is the second prong of my release strategy (the first being the typical “alert my mailing list/Facebook page that a new book exists”). Most of the big advertisers won’t run a brand-new book. BookBub used to, but no longer, and places like ENT generally require a decent number of reviews before they’ll feature something. But they’re obviously happy to run an older title, so long as it meets their standards, and right now they love featuring steeply discounted box sets, because their readers love the value.
I can’t afford to leave this set at $0.99 forever, but I’ve got some ads on it running in a couple days which will hopefully lead to spillover on Reapers. I’ll see how the ads go, and then, after a few days, I’ll probably raise the price on the box set to something like $5.99–still a bargain, just not a no-doubt choice over the individual titles, which will be temporarily reduced to $3 each. I’ll be playing it by ear as to when exactly to tweak prices up, but the set’s standard list price will wind up at $9.99 ($3 off the first three books’ list).
I’m hardly the first to say “Hey, you know what people like? More books for less money.” But with new releases, it’s all about how high you can fling them into the ranks. Since a box set is one of the most potent sales tools there is, to me, it makes extra sense to pair it with a new release.
I don’t have any ads or donation buttons on this blog, so if you these posts helpful, consider picking up one of the above books. I’ll never know if you don’t, but who knows, you might even like them.
7 Responses to New Release: Reapers (Breakers, Book 4)
Reapers
When the plague came, federal agent Ellie Colson fled into the Adirondacks with Dee, the daughter she barely knew. They began a new life as subsistence...
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